Just like new.
We were given the chance to work with Rags to Riches to promote vibrant recycled earrings, crafted by Emma Ferla, who currently works in the Rags to Riches studio. As we found that our product was created from old, recycled bottle tops, it gave us the chance as fashion design students to think creatively, and re-iterate the adverse effects that plastic pollution has on the Earth today.
Photographer: Monta Taurina
Model: Shannon Hughes
Creative Director: Reece Wilson
Stylist: Klaudia Skwarczynska
Graphic Designer: Emily Yeung
We carefully planned what direction we wanted to take, and knew that we wanted to discover and push the creative capabilities behind this idea that plastic is taking over the world. Here, our model is smothered in plastic, to represent that growing litter in our cities and oceans.
As the creative director, Reece had to think of a variety of compositions for the photoshoot. We soon mutually agreed that the white tiles inside the empty swimming pool suited best, as our product looks strongest against the contrasting colour.
(No more Plastic)
Our model, Shannon, was required to wear no makeup for the shoot, as this would distract the viewer from the product. The ‘minimal’ look further suited the shoot because of the neutral tones of the background.
Our project was based in Govanhill Baths, one of Glasgow’ s heritage buildings. The whole experience of visiting the Govanhill Baths, and working with a recycled product, made us value the experience greatly because we gained a wider knowledge of the building’s current uses and future plans, as well as the vital importance of recycling and reusing our garments.