Studying HND Fashion at Glasgow Clyde College, for our Professional Design Practice Unit, we were instructed to promote a designer whos aim was to produce upcycled garments and accessories. Based at Govanhill Baths, we were allocated with one of Gail Powers’ colourful, midi dresses. Powers garments are all produced by only her and sold through ‘Rags to Riches’, a upcycled shop also based in Govanhill.
Model: Niamh Ferguson
Graphic Designer: Ross Bradley
Photographer: Danielle Crichton
Art Director: Rebecca Dymond
Stylist: Despoina Choutzoumi
Creative Director: Niamh Gordon
Social Media: daniellecrichton, niamh.gordon, rossb_designs, depy_choo, rebeccadymond_
Above is one of our final posters we created. We selected a model before the photoshoot with unique features to link in with the fluorescent garment. We feel as though our models neon hair contrasted well with the red and green on the garment as well as her make-up, in which we aimed for it to be as bright and colourful as possible so that the overall image would stand out.
When entering the baths we already prepared our location points and the overall image we were looking to create. Taking previous inspiration from our mood board, we instantly thought that our model will fit in will with the image we were trying to achieve. Niamh, the creative director, provided the neon make-up, we decided to go with a blue/orange eye, brush orange brow gel through her brows and also line her lips with a bold red liner. Afterwards, Despoina began to style the garment. Rebecca brought in her black, leather biker jacket and black chunky Doc Martins as we thought this would contrast well with the grungy but colourful look we were trying to achieve. In addition, we decided to style the garment off the shoulder and back-to-front as we thought this would benefit the overall look. Once the photoshoot began, we all contributed individual ideas within the group and what positions we thought the model should do. Our photographer Danielle then began to shoot, focusing on the garment and capturing the overall vibe we created.
Our aim was to gather images in which portrayed Power’ designs to be striking and modern, thus in which would attract markets of all ages, not just one in particular.
Gail Powers collection of fashion garments and accessories are overall proving that the fashion industry can produce upcycled, ethical, unique products in which are fashionable and also wearable.
Glasgow Clyde College 